Redneck Militia and a Middle Finger: Attus Apparel’s Subversive Polos

 

Consider yourself something of a rebel, do you?  A guy who tries to steer clear of the mainstream, perhaps venturing to stir it up a bit?  Let us introduce Attus Apparel, single-handedly giving the middle finger to the world of fashion - literally - and becoming all the more sought after for doing so.  Or maybe the mainstream fashion “drones, clones and social climbers,” as described by the buddies behind it, are intimidated by the guys’ shotgun-wielding advertising.  Either way, Attus Apparel’s tossing out some seriously rebellious and distressed alternatives to the prepster’s trademark polo shirt.  Check out the result when a couple guys get together with a few forties, firearms, mannequins and a wicked sense of humor.

 

Attus Apparel appeared on the menswear scene earlier this year with a limited edition line of Shot-Up Shirts, polos blasted with shotguns and pistols at close range.  Along with an extreme ad campaign featuring the mannequin-shooting process, what began as a marketing stunt took off.  Thanks in part to the “redneck militia” photos that sparked the hype, Shot-Up Shirts quickly sold out in two “rounds” for $100 a pop.   But not to worry, as we hear they’re already hard at work on a new version of destruction to keep up the anti-trend trend.

 

The brainchild of a former car dealership manager and a snowboard graphic designer, Attus applies the same rebellious approach to its more intact polo collection ($54).  Subtly undermining the polo’s preppy reputation and seeking to remove the advertorial and pretentious aspect of logos, the company’s main line features subversive embroidery on slim fit vintage shirts.  How will you choose between The 40, featuring a bottle of malt liquor, The Hangover with a toilet logo, and The Hesher’s heavy metal guitarist?  The Shredder snowboarder, The Jerk’s middle finger, and The Sid’s mohawk profile further complicate matters.  Look for further alternatives to the standard alligator and horse with new logos like a stripper pole and AK-47 in the upcoming collection. 

 

Best reserved for the next round of golf with your uptight country club cronies (rock The Hangover) or celebrating your sister’s engagement to Mr. Penny Loafers (definitely The 40). 

Shop at www.attusapparel.com.